Kate Moss: The New Face of Rag & Bone

This autumn sees the American label Rag & Bone returning to its British roots...

After opening it’s first European flagship store on London’s Sloane Street last week the brand has revealed they also plan to show their A/W’12 collection at London Fashion Week and are using British supermodel Kate Moss as the face of its first ever print campaign. The British Rag & Bone designer David Neville, who moved to New York with fellow designer Marcus Wainwright to focus on the label, commented, “Although we are essentially a New York brand, our English roots have always influenced our aesthetic, and casting Kate was another nod to our heritage.” 

Photographer Craig McDean shot the campaign on a derelict North London street using minimal make-up, natural light and a hand-held camera.  The pictures scream COOL.