David Beckham Lights Up The White Cliffs Of Dover

How much better is this than a ‘WELCOME’ sign?!

Last night these three images of David Beckham from his H&M bodywear campaign were emblazoned upon the White Cliffs of Dover, welcoming the hoards of tourists flying into Great Britain to watch the Olympics.  An H&M spokesperson said, "we are always looking for new ways to surprise our customers and saw this as a unique and fun opportunity.”

Alas, the stunt was a one-off treat…. A decision I feel the UK Tourist Board may wish to reconsider.

David Beckham for H&M available here.