Next month Stella McCartney launches 'Stella' - a more affordable, everyday lingerie. Aiming to be both practical and pretty, the underwear is said to offer a ‘nearly nude wearing experience’ available in five key bra shapes: Moulded Underwire, Balconnet, Plunge, Strapless and Supernatural.
The fabrics used in the new mid-range line will consist of recycled materials; french lace, eco-friendly fabrics and printed silks, with the bra straps made from recycled metal.
“Well-made lingerie is key,” says Stella McCartney, “feeling constricted by one’s underwear just isn’t my thing... It has to fit, function and do its job first and foremost.”