Archive By Alexa Chung

The klaxons for London’s SS’16 Fashion Week were sounded by Alexa Chung, kicking off proceedings at a party hosted by the British Fashion Council to celebrate her latest design collaboration with Marks & Spencer.  The 31-piece collection, inspired by the brand’s past designs from the 1940’s through to the 1980’s, features wide-leg trousers, mini dresses, a trench coat and THAT ruffle-necked shirt (seen in the promo shot above) that will more than likely cause in-store customer casualties upon it’s Spring release. 

With full access granted to the high street store’s vast 70,000 items deep archive, Alexa has reimagined previously popular classic designs with new colourways and modern fabrications. With a distinctive and internationally recognised style, Alexa, “pulled from stored garments, in-house magazines and TV adverts from various points in the history of Marks & Spencer to create the collection that I believe looks every bit as relevant today as it did then."

The range, launching in April, will cost between £19.50 - £89.00, with the most expensive item being the trench coat which Alexa herself wore to the event, and which I have my eye firmly on!

Below:  Featured in the Evening Standard, accessorising my off the shoulder Marks and Spencer shirt, with stacking rings from Gemporia and a yellow gold Boundary Necklace from Georgina Boyce Fine Jewellery.  My fish tail plait was created by the fabulous Tatiana Karelina (33 Holland Street, London, W8).

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Alexa Chung's 'IT' Launch

Model, presenter, DJ and now WRITER, Alexa Chung (right) wore a stunning, off-the-shoulder lace Carven SS’14 dress to her book launch and signing at Liberty London last night.

Having said categorically before the book’s release that ‘It’ would not be a style bible or an autobiography, the book shares with us her musings on life, love and music, and through words, illustrations and photographs, explains how she became Britain’s favourite ‘It Girl,’ a term Rudyard Kipling invented in his 1904 story Mrs Bathurst (“It isn’t beauty, so to speak, nor good talk necessarily. It’s just ‘It’.”)

Below: Daisy Lowe and Laura Bailey (wearing a beautiful Roskanda Ilincic AW’13 dress) alongside Pixie Geldof and Nick Grimshaw, turned out to support their friend.

"I wrote it because I was bored and wanted to create something alongside hosting television shows," Alexa admits. "I wanted an extra project to focus on and it was a good excuse to reflect on the last few years and rummage through some long lost photo albums."

The Evening Standard scathingly reviewed the book as ‘one great big enhanced selfie.’  Judge me as you wish, but as a loyal Alexa Chung Instagram follower I just don’t see that as a bad thing?!  I can’t wait to get my copy!

'It' by Alexa Chung - RRP. £16.99