Alexa Chung's 'IT' Launch

Model, presenter, DJ and now WRITER, Alexa Chung (right) wore a stunning, off-the-shoulder lace Carven SS’14 dress to her book launch and signing at Liberty London last night.

Having said categorically before the book’s release that ‘It’ would not be a style bible or an autobiography, the book shares with us her musings on life, love and music, and through words, illustrations and photographs, explains how she became Britain’s favourite ‘It Girl,’ a term Rudyard Kipling invented in his 1904 story Mrs Bathurst (“It isn’t beauty, so to speak, nor good talk necessarily. It’s just ‘It’.”)

Below: Daisy Lowe and Laura Bailey (wearing a beautiful Roskanda Ilincic AW’13 dress) alongside Pixie Geldof and Nick Grimshaw, turned out to support their friend.

"I wrote it because I was bored and wanted to create something alongside hosting television shows," Alexa admits. "I wanted an extra project to focus on and it was a good excuse to reflect on the last few years and rummage through some long lost photo albums."

The Evening Standard scathingly reviewed the book as ‘one great big enhanced selfie.’  Judge me as you wish, but as a loyal Alexa Chung Instagram follower I just don’t see that as a bad thing?!  I can’t wait to get my copy!

'It' by Alexa Chung - RRP. £16.99