The 'Leading Ladies' of Marks and Spencer

This is not just any Autumn/Winter’13 campaign... This is an M&S Autumn/Winter’13 campaign.  Goodbye lovely Twiggy and sweet Myleene, step forward Marks and Sparks’s latest line up of successful, creative and independent ladies (*insert preferred Beyonce song whilst reading)Helen MirrenGrace CoddingtonEllie GouldingKaren ElsonDarcey BussellKatie PiperHelen AllenNicola AdamsLaura MyulaMonica Ali and a very miserable, almost pained, looking Tracey Emin (well, she is more used to mostly wearing Vivienne Westwood after all!)  Shot by photographer Annie Leibovitz in various dramatic locations, including on a boat at Tower Bridge (above), this ‘womanist’ (ew!) campaign must have cost a fortune to put together.  I can’t help but wonder if something a bit simpler (and maybe a bit smilier?!) may have been more cost effective.