This is not just any Autumn/Winter’13 campaign... This is an M&S Autumn/Winter’13 campaign. Goodbye lovely Twiggy and sweet Myleene, step forward Marks and Sparks’s latest line up of successful, creative and independent ladies (*insert preferred Beyonce song whilst reading); Helen Mirren, Grace Coddington, Ellie Goulding, Karen Elson, Darcey Bussell, Katie Piper, Helen Allen, Nicola Adams, Laura Myula, Monica Ali and a very miserable, almost pained, looking Tracey Emin (well, she is more used to mostly wearing Vivienne Westwood after all!) Shot by photographer Annie Leibovitz in various dramatic locations, including on a boat at Tower Bridge (above), this ‘womanist’ (ew!) campaign must have cost a fortune to put together. I can’t help but wonder if something a bit simpler (and maybe a bit smilier?!) may have been more cost effective.
The 10-page lookbook, photographed by Inez van Lamsweerde and Vinoodh Matadin, show the singer modeling H&M’s latest collection looking like a melancholic, dainty doll from a 1960’s film noir, with back-combed hair, dark winged eyeliner, trademark pouty lips. The collection is made up primarily of pastel colours but they are given a harder edge when mixed with charcoal greys and burgundy staples. I particularly like the abstract, printed pieces Lana wears, the velvet heels, chandelier earrings and adorable little bows in her hair.
Lana has recorded a cover of ‘Blue Velvet’ for H&M that will be released on September 19. While we wait on the release I am still loving the remix of Lana’s ‘Blue Jeans.’