Alexa Chung: BFC Young Style Ambassador

Last week the British Fashion Council announced that Alexa Chung had been awarded the position of BFC Young Style Ambassador.

Model, style-writer, presenter, designer and muse, Alexa’s new postion will be to promote British fashion design talent to a global market, joining the already appointed Laura Bailey (the Cultural Ambassador) and Poppy Delevigne (the Young Ambassador.)

Caroline Rush, CEO of the British Fashion Council said, "we’re delighted to announce this role for Alexa. She is hugely influential in both the fashion industry and to the wider public, who have voted her as winner of the British Style Award at the British Fashion Awards for two years running."

Alexa commented, “I adore fashion and am proud that it's now officially my job to champion those London designers both new and established that inspire me so much.'”

I have always adored Alexa Chung's eclectic style (sometimes tom boy, sometimes dolly – always cool) and I can think of no one better suited and booted for this role.

Below are some of the stunning pictures from Alexa’s recent Elle Magazine cover shoot, photographed by Thomas Schenk, and an all-access, behind-the-scenes video from the day, courtesy of Elle TV.

The Dolce and Gabanna baby blue perspex shoes she wore on the cover are to.die.for. Wannem.