An Evening at Shinola, Soho

Having recently been introduced to Shinola (See 'HELLO THERE: Shinola') I was thrilled to be asked to host my own shopping evening with them, the last ‘hurrah’ at their Newburgh Street store before upgrading to a bigger venue around the corner on Foubert’s Place in Soho.  

The evening was a really fun opportunity for me to share the beautiful craftsmanship and brand ethos of Shinola, renowned for helping Detroit to get its groove back, with lots of my friends and followers. 

The city of Detroit, once blighted with unemployment and plummeting population after hitting bankruptcy a few years ago, is now enjoying regeneration and is home to the Shinola factory where their timeless, aesthetically ‘All American’, products are assembled.  

From 6-9pm the shop was buzzing with people hanging out, Christmas shopping, and perusing all the Detroit built products, including watches, artisanal bicycles and leather goods, with everyone leaving with their own embossed Shinola journal and a bottle of their famous Shinola Cola.

Above (Clockwise) L-R:  With Lauren Paton and Charlotte Cowen, Emma Watkins, and Miguel Arquero. 

I can’t tell you how many people over the last month have commented on my Shinola Medium Leather Shinola Shopper Tote handbag (RRP. £550.00) and new Shinola watch, The Gomelsky (RRP. £470.00), I’m a total convert and can’t wait to watch this brand evolve and see what styles 2016 has in store for us…