I was recently introduced to the brand Shinola over catfish gumbo and corn bread (my new favourite thing) at The Lockhart. Whilst tucking into the most spoiling, hearty Southern fare (and a few too many Shinola Colas) I became enthralled at the history of the young, start-up, known as the brand that is making a difference.
In 2013, Tom Kartsotis (the entrepreneur behind Fossil watches), with ambitions to reinvigorate manufacturing in America, set up a factory in the economically depressed city of Detroit.
Having suffered the largest municipal collapse in US history, America’s once famous ‘Motor City,’ was by the early 2000’s, $18.5 billion in debt, with a dwindling population, 78,000 rundown, abandoned buildings and a high rate of crime and unemployment
The brand hasn’t cured Detroit from all its financial devastation, but it has ambitiously brought a soothing level of hope and self-respect to the city. With business currently booming, and 500 skilled employees, Shinola has flagship stores in Detroit, Minneapolis and New York, and as of quite recently, London’s very own, 13 Newburgh Street, W1.
Above and Below: There are plenty of watches and accessories for the fellas too... #ChristmasSorted.
I’m very excited to announce I shall be hosting an evening at Shinola next Tuesday, giving my friends and followers the opportunity to explore this brand further. The quality and beauty of this brand speaks for itself; It’s not flashy, it’s sturdy and soulful and if you are looking for a long-lasting, meaningful present this Christmas, I can help pick one out with you. There will also be some Shinola treats awaiting, and complimentary in-store embossing available for any leather goods purchased. With a carefully edited selection from all of Shinola’s celebrated categories, I’m quite sure there will be something you find (for her, for him… or for you!) and I’d love to see you down there for a glass of wine and a 'chatter' (naturally!)