You would have had to of been living under a rock to have not heard the preppy clad tremors of the J Crew brigade landing in London last week and I was thrilled to be invited (by balloon, no less) to their glitzy pre-opening party. With 227 stores across the United States, J Crew’s gargantuan 17,000 sq ft of flagship store fun at 165 Regent Street was buzzing with excitement; finally the Brits can have easy access to the label’s rainbow of cashmere, bejeweled accessories and clashing jacquard prints without having to fork out for the plane ticket alongside them!
The shop is divided into three interlinking sections, for men, women and children and is a visual feast. The evening's (J) crew comprised some of the biggest names in British fashion celebrating the launch by enjoying great music, a flip book booth, an enormous table of retro sweets (obviously I spent much of my evening hanging out here) and, of course, exploring the extensive preview of colourful designs which were immaculately displayed.
Below: I was lucky enough to have a chat with the unbelievably charming and awesomeJenna Lyons, creative director of J Crew and all round style icon (not to mention also the owner of the most perfectly long ‘selfie’ arms, as put to the test below!)
Below (Clockwise) L-R: William Woodhams and Annabel Simpson, Julia Neel and Kelly Eastwood, David Grievson, Amy Williams, Lauren Scott and Kelly Eastwood.
Below (L-R): With fellow bloggers Ella Catliff, Laura Fantacci and stylist Martha Ward.
After a couple of glasses of champagne I left clutching an embarrassingly large bag of sweeties, a London-friendly J Crew Umbrella and one seriously extensive shopping list!
Below are some of the current items in stock that I now have my eye on…