From Kenya With Love...
Having been raised in Kenya this project is particularly exciting for me...
Vivienne Westwood’s ethical range of handbags, made from environmentally sustainable materials in her second collaboration with Nairobi-based social enterprise Ethical Fashion Africa were unveiled earlier this year and the pictures taken on her last visit to Kenya are featured in her new A/W’11 ad campaign. Taken by photographer Juergen Teller some of the photos feature Kenyan supermodel, Ajuma and also local discoveries, Elsie and Sonnietta.
The project is designed to support and empower disadvantaged female artisans living in two of Nairobi’s slum areas Kibera and Korogocho by utilizing their creative skills – London based Vivienne Westwood’s confirms, “this is not charity, this is work… What I do, making bags, can make a difference. This project gives people control over their lives—charity doesn’t give control, it does the opposite, it makes them dependant.”
Available to buy here on Vivienne Westwood's Website
A video explaining the project;