Alexa Chung - The New Face of Maje A'W'12

Alexa Chung, my favourite fashionista, has been announced as the face of chic French fashion label Maje’s A/W’12 campaign.  Maje is well known for it’s romantic, bohemian collections and since opening in 2004 their collections have been worn by all the coolest of French belles, including Vanessa Paradis and Marion Cotillard.  With Maje stores popping up all around London, this label has become a fashion favourite here also.

Above:  Photographer Gien Luchford took these beautiful, dreamy black and white images of Alexa Chung at Paris' Porte des Lilas metro station.  The campaign pictures show an incredible likeness to the 1960’s British-born beauty, Jane Birkin.

Left: A young Jane Birkin and a recent photograph of Alexa coincidentally (?) wearing a Bella Freud'Je t'aime Jane' jumper.

Maje released a statement last week saying, "between dream and reality, evoking a cinema-like aesthetic, Alexa embodies a modern heroine with style and charm. Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock’n’roll."  

Alexa also revealed, "I am thrilled to be the face of Maje for their autumn/winter 2012-13 campaign, it's a brand I love and wear, so to be asked was a huge compliment."  

I wonder if there will be an Alexa/Maje collection revealed next?  Fingers X.

Above:  Beautiful cult-actress, singer, fashion muse and activist Jane Birkin in the 1960's
(also pictured, Jane with her great love, Serge Gainsbourg.)

Below:  Now 65 years old, Jane Birkin remains as stylish as ever – and still with her namesake Hermès Birkin bag faithfully by her side!