H&M Rock'n'Roll Mansion Collection

When highstreet giant H&M decided to launch a Rock’n’Roll inspired collection, model Georgia May Jagger, the striking daughter of the Rolling Stones frontman Mick Jagger, was a natural choice to front the campaign.  Behind the scene images of 20-year-old Georgia, famed for her bee-stung lips and gap-teeth, were released this month showing the model styled as a 1960s siren and being photographed by Terry Richardson on set in an English mansion.  Georgia has said of the range, “I think music influences fashion and has done so for generations. Music creates a certain mood and then people dress accordingly. I think it’s all quite closely intertwined."

The H&M Rock 'n' Roll Mansion spring/summer 2013 collection launches in H&M stores this month.