H&M are so thoughtful. Just when you feel unable to cope with being back at work, the dreadful weather and January life in general (yesterday was 'Blue Monday!') they present us with a fresh new dose of pictures featuring Becks in his undies to cheer us up. 'Lock, Stock and Two Smoking Barrels' director Guy Ritchie has filmed footage of a scantily clad Becks and his pecks in Beverley Hills for the latest H&M advert due out on February 6th.
"David makes the perfect leading man," said Ritchie. "For me this felt more than a campaign - it was like directing a short film." The humorous commercials will debut all the collection's new colours, including red and blue, added to Beckham's Bodywear range just in time for Valentine's Day. David Beckham commented, “working with Guy has been a fantastic experience. I hope everyone has as much fun watching the film as I had making it…” Probably a whooooooole lot more David. That’s an (unw)rap!