Alexa Chung for Madewell

Presenter, DJ and fashion muse Alexa Chung’s first collection for Madewell in 2010 was a sell out hit so her second collaboration as guest designer with the American brand this A/W has everyone very excited – especially me.

I love the way Alexa dresses – part nerdy tomboy, part granny, part 5 year old girl – always modest and understated – always very, very cool.

Alexa’s collection was heavily inspired by girls in bands ‘who live their looks,’ and the seventies and nineties.

Shot in Austin, Texas, with an all American road-trip feel to it, looking dreamily beautiful Alexa models the collection herself.

The collection hits stores in the US (and their website for us guys this side of the pond!) today… Mouses at the ready!!