Alexa Chung has joined up with British beauty brand Eyeko to create a capsule collection of eye make up. Alexa has always felt naked without her 1960’s cat-eye liquid eyeliner flick, something she has become synonymous with, admitting ”it's my comfort blanket." Having had an Eyeko eyeliner used on her by a make-up artist on a recent shoot she decided to meet with the brand’s directors, “I just felt the whole company seemed fun and it got my creative juices flowing… it became quite an organic collaboration.”
Alexa’s Eyeko collection will sport her name, her own artwork and have kooky names (such as the ‘eye do’ liquid liner) that she has chosen. The set will cost £35.00 and will be exclusively launched at Selfridges Oxford Street on November 14th where she will be meeting and greeting her fans eager to also have the most fash-lashes in town.