Last week I woke up at the crack of sparrows and jumped on the Eurostar headed for The Lido in Paris to celebrate French lingerie leader Maison Lejaby’s 130th anniversary.
The decadence of The Lido at the heart of the Champs Elysees was the perfect setting for the dazzling one-off, hour-long show the lucky audience was spoiled with. Over seventy of the Lido’s infamous resident dancers, alongside several prima ballerinas, burlesque dancers and opera singers, took their guests throught the decades of the brand’s history, performing various enchanting routines whilst showcasing some spectacular Maison Lejaby couture, ultra-feminine RTW lingerie sets and striking swimwear.
The highlights for me were the stunning Swarovski encrusted, boned ballet tutu (above, which took over 150 hours to create!) worn to open the show and an ethereal and mesmeric white silk gown worn during a solo performance to close (below).
I thought the extensive Art Deco and Art Nouveau (below) collections were particularly elegant, and the flowing silk gowns and full-length chiffon robes extremely glamorous.
Below: A little (albeit quite fuzzy!) sneak peak of the show I made on my phone...
Maison Lejaby’s CEO Alain Prost, appointed in 2012, spearheaded the event and was emotional about the brand’s return to the French couture spirit. Whilst on stage, Alain explained, “this event marks a new chapter for Maison Lejaby and gives us more strength and even more energy for our project Esprit Couture à la Française. This day will remain an unforgettable moment for our company and for the whole team for years to come.”
BELOW: Afterwards I went for the most delicious lunch off the Champs Elysees (wearing a skirt from H&M, heels from Zara, a vintage shirt from Budapest and a Mulberry Bryn handbag) where I had the most incredible fresh cream macaroons… Ooh La La all round!
Maison Lejaby now has a salon on the Rue Royale in Paris and offers the most beautifulHaute Couture, which of course represents the very essence of French luxury. Lucky Londoners can head over to Rigby and Peller for an underwear makeover and buy their pretty Maison Lejaby sets (which come in an impressively wide variety of sizes) HERE.