Joseph Launches Online Store TODAY

To coincide with Joseph’s 40th anniversary this year, the brand is launching it’s highly anticipated multi-brand online store allowing their customers to order their chic ready-to-wear clothing, bags, shoes and accessories directly from the new sleek website.  Joseph is one of the most respected and influential brands within British fashion and I have always relied on their impeccably stylish essentials which always seem to magically work with the rest of my haphazard, ecletcic wardrobe. This will ostensibly be Joseph’s largest store to date; a huge, sparkly, digital flagship allowing us all to access the season’s hottest trends at the mere click of a mouse... Uh oh, now this could be seeeeeeeeriously dangerous!

Debit Buy: H&M Floral Trousers

The first day you are forced to wear you A/W coat is always a sorry one.  I was so glad that on this particular dreaded day I had my new pair of H&M floral trousers to help with this seasonal transition (my glittery shoes may also have helped too!)  I adore this print - the same one that Lana Del Rey models in the latest H&M campaign (below).  The high street is still currently blooming with many fabulous floral pieces after having a summer inspired by designers such as Erdem and Celine. So hurry and pick your favourite bunch...

H&M Floral Trousers  RRP. £24.99

Jean Paul Gaultier Diet Coke

This must be the most chic Diet Coke Break possible.. French designer Jean Paul Gaultier has followed in the feet of Matthew Williamson, Karl Lagerfeld and Roberto Cavalli by becoming this year's creative director for Diet Coke.  The limited edition designs (left) named 'Day' and 'Night,' are available at Harvey Nichols but I was lucky enough to be given one at Vodafone's London Fashion Weekend.

Below:  With my haute bottle of Diet Coke.

Anna Dello Russo's 'Fashion Shower'

Self-proclaimed 'guardian of fashion'  Anna Dello Russo, the Japanese Vogue fashion director renown for her creative style, has released a bonkers music video to promote her upcoming accessories range for H&M (that I wrote about here.)  In this music video, whilst adorned in her H&M accessories and a skin-tight PVC mini dress, Anna Dello Russo advises her more than captive audience to take a ‘Fashion Shower,’ whilst chanting her golden rules of style.  Juuuust incase you get mildly distracted by the video itself, Anna's fashion rules (which must obviously be read in an elaborate Italian accent) are as follows;

1: Fashion is a declaration of your own freedom.
2: Between style and fashion? Absolutely fashion.
3: Fashion is always uncomfortable; if you feel comfortable you never get the look.
4: Fabulous at every age.
5: Wearing night clothes in the daytime is unexpected.
6: Somebody wearing your same outfit? Wonderful, you did the right choice.
7: You must wear outfit once.
8: Wear coat as a dress.
9: It doesn't matter the size of your body, fashion flatter everything.
10: Fashion jewels personalise your style.

"Accessories are like vitamins to fashion — as such, you should use them liberally."

The Anna Dello Russo for H&M accessories collection arrives in-store on October 4 2012

Debit Buy: Topshop Beaded Beyonce Bag

If ever life just becomes too tough, I find myself asking, 'What Would Beyonce Do?!'  Yes. In a matter of seconds I am remembering my 'Halo,' 'Who Runs Tha World' and just how 'Irreplaceable' and Booootilicccciooous I truly am ;)
Today however, whilst contemplating 'WWBD' I was pointed in the direction of Topshop, where Mrs Z herself recently picked up this surprisingly affordable and colourful Aztec beaded bag.

Topshop Beaded Body BagRRP. £30.00 

David Beckham's H&M Statues

This morning commuters posed for photographs outside the H&M Regent Street store next to two glistening,10-foot high statues of David Beckham in his underwear. The marvelous, metallic effigies of Golden Silver Balls himself are in celebration of the footballer’s second bodywear collection with the Swedish high street brand. A further seven statues will be unveiled at mystery locations across the U.K soon.  I would like one of these locations to be my balcony please.

Below:  The new range has also been captured by photographer Alasdair McLellan in a series of black and white photographs… Which I also thought I'd share.  I'm really thoughtful like that. Happy Bank Holiday Weekend!

David Beckham Bodywear for H&M available here

Lana Del Rey's Campaign for H&M

I mentioned here that Lana Del Rey was to be the new face of H&M’s A/W’12 campaign and I can now reveal the results.

The 10-page lookbook, photographed by Inez van Lamsweerde and Vinoodh Matadin, show the singer modeling H&M’s latest collection looking like a melancholic, dainty doll from a 1960’s film noir, with back-combed hair, dark winged eyeliner, trademark pouty lips.  The collection is made up primarily of pastel colours but they are given a harder edge when mixed with charcoal greys and burgundy staples.  I particularly like the abstract, printed pieces Lana wears, the velvet heels, chandelier earrings and adorable little bows in her hair.

Lana has recorded a cover of ‘Blue Velvet’ for H&M that will be released on September 19.  While we wait on the release I am still loving the remix of Lana’s ‘Blue Jeans.’

The Mulberry Bryn

'Four colours, three locks, two sizes, one new style...'

When Mulberry adds a gorgeous new member into its much coveted family, you can count on Alexa Chung (right) and Fearne Cotton (below) to be the first Mulbabes strutting it around town and making us all beyond jealous. 

Celebrities, including Keira Knightley, have gone mad for the latest Mulberry ‘it’ handbag, Bryn, and I can toootally understand why.  With its no-nonsense appearance (the bag was inspired by the Mulberry Brynmore satchel deigned for men) the Bryn is available in four colours and in two sizes... I am LOVING the small 'Flame' red Bryn.

On the Wish List.  Available here from £550.00

David Beckham Lights Up The White Cliffs Of Dover

How much better is this than a ‘WELCOME’ sign?!

Last night these three images of David Beckham from his H&M bodywear campaign were emblazoned upon the White Cliffs of Dover, welcoming the hoards of tourists flying into Great Britain to watch the Olympics.  An H&M spokesperson said, "we are always looking for new ways to surprise our customers and saw this as a unique and fun opportunity.”

Alas, the stunt was a one-off treat…. A decision I feel the UK Tourist Board may wish to reconsider.

David Beckham for H&M available here.

Lana Del Rey - New Face of H&M

The rumours were true, Lana Del Rey IS the new face of H&M.

The H&M Autumn/Winter’12 campaign, photographed by Inez van Lamsweerde and Vinoodh Matadin, will feature the sultry songstress in her signature retro style, with her trademark black eyeliner and pale pout, wearing key pieces from the collection.

Donald Schneider, H&M's Creative Director revealed, "the mood is very LA noir… It’s inspired by our fall collection."   An advert has also been filmed where Lana Del Rey sings 
‘Blue Velvet,’ a 1950’s Bobby Vinton classic.

Also confirmed this week by H&M is its latest designer collaboration for autumn/winter 2012: French fashion house Maison Martin Margiela.
The statement released promised to “bring together the contrasting universes of the two houses in ways that will surprise all.”

Available from November 15th 2012.