Kate Moss: The New Face of Rag & Bone
by thelondonchatter on August 1st, 2012
This autumn sees the American label Rag & Bone returning to its British roots...
After opening it’s first European flagship store on London’s Sloane Street last week the brand has revealed they also plan to show their A/W’12 collection at London Fashion Week and are using British supermodel Kate Moss as the face of its first ever print campaign. The British Rag & Bone designer David Neville, who moved to New York with fellow designer Marcus Wainwright to focus on the label, commented, “Although we are essentially a New York brand, our English roots have always influenced our aesthetic, and casting Kate was another nod to our heritage.”
Photographer Craig McDean shot the campaign on a derelict North London street using minimal make-up, natural light and a hand-held camera. The pictures scream COOL.
Posted in Fashion Tagged with Rag&Bone, Rag & Bone, David Neville, Kate Moss, Kate Moss Rag & Bone Campaign, Rag&Bone A/W'12, Rag & Bone Sloane Street, Marcus Wainwright, Craig McDean, The London Chatter
Leave a Comment
London, Style, Shopping
Best of London (9)
Credit Buy (12)
Debit Buy (9)
My London Style (4)